Visitate il Garda 2026 in Riva del Garda

“Visitate il Garda. Grafica e promozione dalla Belle Époque al turismo moderno” traces a hundred years of tourism communication on the lake through posters, postcards, illustrated brochures and period photographs. The exhibition, hosted at the MAG – Museo Alto Garda, shows how the image of Lake Garda changed over time, from Art Nouveau posters to contemporary promotional material.

Curated by Matteo Rapanà and Anna Zunino, the exhibition is designed for anyone interested in graphic design, tourism history and visual communication, but also for visitors who simply want to discover how the lake was told and “sold” to travellers past and present.

Practical information

“Visitate il Garda” can be visited from 4 July to 18 October 2026 at MAG – Museo Alto Garda, Piazza Cesare Battisti 3/A, Riva del Garda, open 10:00–18:00 (closed Mondays from October). Full ticket €5, reduced €4. Information at museoaltogarda.it, phone 0464 573869, email info@museoaltogarda.it.